The Happy Customer Channel Podcast

As part of a strategic initiative to position Inktel as a thought leader in the customer service industry, our marketing team was tasked with launching a customer-centric podcast that would resonate with prospects, clients, and employees.

I served as the producer, overseeing production from recording high-quality video and audio to editing full episodes and creating short-form reels for social media. I also managed episode scheduling and distribution across major platforms including YouTube, Spotify, Apple Podcasts, and Amazon Music.

Part of my role involved leading the brand identity development for the podcast. The logo centers around a universal smiley face icon, representing the simple yet powerful theme of joy and human connection. Rather than the common circular form, the smiley is framed inside a square to break expectations and signal a modern, structured take on positivity. The podcast’s primary color, yellow, was chosen for its warmth and optimism. The wordmark uses Bebas, a bold all-caps typeface, capturing the show’s confident tone.

In support of the podcast’s online presence, I contributed to the design of the website by capturing and integrating visually engaging photography of the studio. Beyond that, I also managed social media content, email campaigns, and YouTube thumbnails, ensuring a cohesive presence across platforms.

Since launching in 2022, The Happy Customer Channel YouTube channel has grown to 25k+ subscribers, reaching tens of thousands of viewers, becoming a recognized podcast name in the customer service community.

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