Web Design

Role: Creative Direction / Design (Led by the Marketing Director)

Designing the newly refreshed Buena Vista Creative website was an energizing, color-driven project. As the lead on design and creative direction, I oversaw the full process of bringing the new site to life. The objective was to craft a bright, joyful digital presence that captured the essence of Miami’s vibrant culture while still presenting the agency as a reliable, professional partner for future clients.

My responsibilities included selecting the wireframe framework for our development partner, creating detailed visual mockups (shown below), and building a clear, intuitive site map. The project involved deep research into Miami’s visual language, its color, mood, and rhythm, to shape an aesthetic that feels elegant, playful, and approachable, aligning seamlessly with the agency’s updated brand identity.

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