Reels

Designing the newly refreshed Buena Vista Creative website was an energizing, color-driven project. As the lead on design and creative direction, I oversaw the full process of bringing the new site to life. The objective was to craft a bright, joyful digital presence that captured the essence of Miami’s vibrant culture while still presenting the agency as a reliable, professional partner for future clients.

My responsibilities included selecting the wireframe framework for our development partner, creating detailed visual mockups (shown below), and building a clear, intuitive site map. The project involved deep research into Miami’s visual language, its color, mood, and rhythm, to shape an aesthetic that feels elegant, playful, and approachable, aligning seamlessly with the agency’s updated brand identity.

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Reels

A collection of dynamic video reels I created for Buena Vista Creative, used across organic social media channels as well as paid campaigns on Google and social platforms. Designed to be fast, engaging, and scroll-stopping, each reel is intended to promote the the agency’s services in a creative and professional way.

Stock footage and visuals were carefully selected to reflect the vibrant, Miami-inspired aesthetic of the “BVC Recharged” brand - bold colors, tropical imagery, modern typography, and smooth gradients - creating videos that feel lively, inspiring, and aligned with the agency’s refreshed identity. Music was also thoughtfully chosen to complement the brand, reinforcing an upbeat, positive, and energetic tone. These reels serve to engage audiences, offer value to potential clients, and attract new business while maintaining a cohesive, visually compelling brand presence.

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