Trade Show Booth Design

This project centered around the development of MagnaFlow’s “Gold Blooded” campaign, a bold concept rooted in the brand’s signature gold tone, elevated to represent excellence, leadership, and passion. “Gold” symbolized being the best in the industry, while “blooded” spoke to the pride, loyalty, and high-performance spirit that runs through MagnaFlow’s ambassadors, employees, and customers.

I led the creative direction and design execution for a custom-built booth showcased at the SEMA trade show, one of the largest automotive aftermarket events in the world. Every detail, from the visual tone and typography to color treatments and image selection, was crafted to reflect MagnaFlow’s strong identity and presence. The design featured impactful, larger-than-life graphics of brand ambassadors alongside bold headlines that embodied the brand’s confident, high-performance voice.

The booth stood out among hundreds, drawing thousands of visitors, increasing traffic to the website, boosting social media engagement, and leaving a strong impression on both fans and industry professionals. MagnaFlow brand ambassadors including Mario Andretti and Grave Digger were at the booth signing autographs and engaging with fans in front of the graphics featuring their own images, further cementing the campaign’s success and reach.

Tap any image to view it larger.