BOOTH DESIGN FOR ‘GOLD BLOODED’ CAMPAIGN AT SEMA TRADE SHOW

This project centered around the development of MagnaFlow’s “Gold Blooded” campaign - a bold concept rooted in the brand’s signature gold tone, elevated to represent excellence, leadership, and passion. “Gold” symbolized being the best in the industry, while “blooded” spoke to the pride, loyalty, and high-performance spirit that runs through MagnaFlow’s ambassadors, employees, and customers alike.

I led the creative direction and design execution for the custom-built booth showcased at the globally renowned SEMA trade show - one of the largest automotive aftermarket events in the world. Every detail, from the visual tone and typography to color treatments and image selection, was crafted to reflect MagnaFlow’s strong identity and presence. The design featured impactful, larger-than-life graphics of brand ambassadors alongside bold headlines that embodied the brand’s confident, high-performance voice.

The booth stood out among hundreds, drawing thousands of visitors, increasing traffic to the website, boosting social media engagement, and leaving a strong impression on both fans and industry professionals. Notable brand ambassadors including Chip Foose, Mario Andretti, and Grave Digger were on-site signing autographs, proudly engaging with fans in front of the graphics featuring their own images - further cementing the campaign’s success and reach.

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