poster design for ‘GOLD BLOODED’ CAMPAIGN at SEMA trade show

Part of MagnaFlow’s high-impact “Gold Blooded” campaign, these posters were designed as collectible pieces for fans at the SEMA Show - one of the world’s largest and most prestigious automotive aftermarket trade shows. The campaign itself was built around the idea that “gold” represents excellence, leadership, and premium performance, while “blooded” speaks to the deep-rooted passion and loyalty that flows through the veins of everyone connected to the MagnaFlow brand - from builders and employees to fans and brand ambassadors. It’s not just a color - it’s a mindset, a commitment to being the best in the industry.

I designed the posters to reflect this bold identity and emotional connection. Featuring dynamic, high-quality photography of MagnaFlow’s legendary ambassadors - including Chip Foose, Mario Andretti, Richard Petty, and Grave Digger - the visuals were paired with a radiant gold and sunburst-inspired color palette that evoked power, pride, and elegance. Refined typography and layout honored each ambassador as a true master of their craft.

Hundreds of posters were printed and became a central feature of the booth experience. Fans lined up throughout the event to meet their heroes, take photos, and have their posters signed - creating a memorable, high-energy atmosphere that strengthened fan engagement and deepened brand loyalty. The success of the poster activation was a key part of the broader campaign’s impact, helping to drive buzz, increase social media visibility, and reinforce MagnaFlow’s position as a leader in performance exhaust innovation.

Tap any poster to view it larger.