Poster Design

Created for MagnaFlow’s “Gold Blooded” campaign, these posters were designed as collectible pieces for fans at SEMA, one of the world’s largest automotive aftermarket trade shows. The campaign built around the idea that “gold” represents excellence and premium performance, while “blooded” speaks to the passion and loyalty everyone connected to the MagnaFlow brand..

I designed the posters to reflect this bold identity. Featuring dynamic, high-quality photography of MagnaFlow’s ambassadors, including Chip Foose, Mario Andretti, Richard Petty, and Grave Digger, the visuals were paired with a radiant gold and sunburst-inspired color palette that represented trust, power and elegance.

Hundreds of posters were printed and became a central feature of the booth experience. Fans lined up throughout the event to meet their heroes, take photos, and have their posters signed, creating a memorable, high-energy atmosphere that strengthened fan engagement and deepened brand loyalty. The success of the poster activation was a key part of the broader campaign’s impact, helping to drive buzz, increase social media visibility, and reinforce MagnaFlow’s position as a leader in performance exhaust innovation.

Tap any poster to view it larger.