UI DESIGN FOR MAGNAFLOW WEBSITE

During MagnaFlow’s 2013 website redesign, in collaboration with their external web development agency, I designed visually bold landing pages that aligned with the brand’s “Gold Blooded” campaign. Working with a custom wireframe, I developed the overall visual style of the site, applying the black-and-gold color palette, strong typography, and rich visuals that had become synonymous with the MagnaFlow brand.

One of the key initiatives within this project was the launch of MagnaFlow’s new motorcycle exhaust line. I designed dedicated landing pages and accompanying UI/UX product experience that showcased the new line with high-impact motorcycle photography, which I also retouched for clarity and visual drama. The product pages were built to guide users through a smooth and engaging shopping experience, featuring dropdown menus, detailed spec tabs, and an intuitive layout that balanced technical information with visual storytelling.

The final implementation successfully supported the launch of both the new website and the motorcycle product line, enhancing the customer experience, strengthening brand identity, and driving sales and product interest across the board.

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