packaging design for MUFFLER BOX

This packaging was developed as part of MagnaFlow’s “Gold Blooded” campaign - a brand concept I helped shape, built around the idea that MagnaFlow’s performance, quality, and attitude flow through the veins of its community. The gold symbolizes excellence, leadership, and boldness, while “blooded” represents passion and identity. This concept extended across all branding and design, including this retail box for one of their flagship products: the Straight-Through Muffler.

I designed the box to reflect the campaign’s energy and standout presence - using MagnaFlow’s iconic black-and-gold palette, and bold typography to create a look that’s premium and powerful. The layout was built to attract attention on shelves, instantly signal performance quality, and visually align with the rest of the brand ecosystem.

The final packaging was put into full production and distributed across retailers nationwide. It not only elevated product presentation but also helped increase sales by reinforcing MagnaFlow’s image as a leader in the performance exhaust space.

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