Packaging Design

This packaging design was developed as part of MagnaFlow’s “Gold Blooded” campaign, a brand concept I helped shape. The gold symbolizes excellence, leadership, and boldness, while “blooded” represents passion and identity. This concept extended across all branding and design, including this retail box for a best selling MagnaFlow product, the Straight-Through Muffler.

I designed the box to reflect the campaign’s energy and attract attention on shelves, instantly signal performance quality, and visually align with the MagnaFlow’s brand ecosystem. The final packaging was put into full production and distributed across retailers nationwide. It elevated product presentation and helped increase sales by reinforcing MagnaFlow’s image as a leader in the performance exhaust space.

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