MagnaFlow
Supporting the evolution of a performance-driven automotive brand across print, environmental, retail, and digital systems.
Role: Creative Design Manager / Senior Graphic Designer
Scope: Brand systems, print, environmental & digital
MagnaFlow is a global performance automotive brand serving both enthusiast and B2B markets.
Over five years, I progressed from Graphic Designer to Creative Design Manager, helping evolve the brand across print, retail, dealer, experiential, and digital channels.
My role focused on building scalable visual systems that strengthened consistency across high-volume production while maintaining MagnaFlow's bold, performance-driven identity. Through disciplined typography, clear hierarchy, and adaptable design frameworks, the work translated seamlessly across marketing campaigns, retail materials, packaging, trade shows, and digital experiences.
Working closely with marketing, sales, and executive leadership, I developed design systems that balanced visual impact with clarity, usability, and long-term brand cohesion.
Each deliverable was approached as part of a larger ecosystem, ensuring consistent recognition and a unified brand experience across every customer touchpoint.
Explore the individual components of the brand system.
