MagnaFlow
Supporting the evolution of a performance-driven automotive brand across print, environmental, retail, and digital systems.
Role: Creative Design Manager / Senior Graphic Designer
Scope: Brand systems, print, environmental & digital
Role: Creative Design Manager / Senior Graphic Designer
Scope: Brand systems, print, environmental & digital
MagnaFlow is a global performance automotive brand serving both enthusiast and B2B markets.
Over five years, I progressed from Graphic Designer to Creative Design Manager, contributing to the evolution of the brand across print, retail, dealer, experiential, and digital environments.
My role focused on strengthening brand consistency through scalable visual systems, disciplined hierarchy, and adaptable marketing frameworks that could translate across high-volume production and multiple customer touchpoints.
I partnered closely with marketing, sales, and executive leadership to support campaigns, dealer initiatives, retail materials, environmental graphics, and trade show experiences — balancing performance-driven aesthetics with clarity, usability, and brand cohesion.
My work emphasized bold composition, strong typography, and structured layout systems aligned with MagnaFlow’s aggressive, high-performance identity.
Each deliverable was treated as part of a larger ecosystem — ensuring consistent recognition and visual continuity across physical and digital channels.
