MAGNAFLOW
Creative Design Manager
Brand Systems, Print, Environmental & Digital
2013–2018
I spent five years at MagnaFlow, growing from Graphic Designer to Creative Design Manager while supporting a global performance automotive brand. My role focused on executing and maintaining a bold, contemporary visual identity across print, digital, retail, dealer, and experiential touchpoints—ensuring the brand remained consistent, impactful, and competitive at scale.
Context
When I joined MagnaFlow, the company had recently introduced a new logo and was actively evolving its brand presence. As the brand expanded across markets and channels, there was a growing need for cohesive visual systems that could translate across high-volume production, marketing campaigns, and physical environments.
Design work moved quickly and touched many departments, requiring both creative strength and disciplined consistency.
Scope & Responsibilities
As part of the in-house creative team, I partnered closely with marketing, sales, and executive leadership to support brand execution across multiple audiences and platforms. My work spanned both B2B and B2C initiatives, balancing performance-driven aesthetics with clarity and usability.
My responsibilities included:
Maintaining and evolving brand systems following the logo refresh
Designing high-volume marketing and sales materials
Supporting retail and dealer-facing initiatives
Creating large-scale environmental and trade show graphics
Ensuring visual consistency across departments and channels
While I did not manage a team, I was trusted to execute independently and uphold brand standards across a wide range of deliverables.
Design Approach
My approach emphasized bold composition, strong typography, and high-contrast layouts aligned with MagnaFlow’s performance-driven identity. I focused on creating work that felt sharp, contemporary, and visually confident—capable of resonating with both technical B2B audiences and enthusiast-driven consumers.
Consistency was critical. Each asset was designed to function as part of a larger system, reinforcing brand recognition whether experienced on a trade show floor, in retail environments, or through digital channels.
