Creative Direction & Cross-Team Design for a National Automotive Brand
Leading design strategy for MagnaFlow’s marketing, sales, and advertising initiatives.
Role: Senior Graphic Designer & Creative Design Manager (Within the Marketing Department, led by the Art Director, Marketing Director, and CMO)
At MagnaFlow, I led and executed a wide range of design projects across print, web, trade shows, and advertising, all aimed at reinforcing the brand’s presence in a competitive market. As part of the Marketing Team, I collaborated closely with the Art Director, Marketing Director, and CMO to ensure design solutions were aligned with company goals and resonated with a diverse audience. In several initiatives, I also took on creative direction, guiding visual concepts and strategy to elevate brand storytelling. I often served as the creative point of contact across departments, helping shape efficient workflows, uphold brand consistency, and bring thoughtful, strategy-driven design to every touchpoint.
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