MagnaFlow
Creative Design Manager
Brand Systems, Print, Environmental & Digital
2013–2018
MagnaFlow is a global performance automotive brand serving both enthusiast and B2B markets.
Over five years, I progressed from Graphic Designer to Creative Design Manager, supporting the evolution of the brand across print, digital, retail, dealer, and experiential environments. My role focused on strengthening the brand’s visual identity while helping develop scalable design systems to support its expansion across channels and applications.
Context
When I joined, the company had recently introduced a new logo and was actively evolving its brand presence. As the brand expanded across markets and channels, there was a growing need for cohesive visual systems that could translate across high-volume production, marketing campaigns, and physical environments.
Design work moved quickly across departments, requiring creative clarity and disciplined consistency.
Scope & Responsibilities
As part of the in-house creative team, I partnered with marketing, sales, and executive leadership to support brand execution across multiple audiences and platforms. My work spanned both B2B and B2C initiatives, balancing performance-driven aesthetics with clarity and usability.
My responsibilities included:
Maintaining and evolving brand systems following the recent logo refresh
Designing high-volume marketing and sales materials
Supporting retail and dealer-facing initiatives
Creating large-scale environmental and trade show graphics
Ensuring visual consistency across departments and channels
While I did not manage a team, I was trusted to execute independently and uphold brand standards across a wide range of deliverables.
Design Approach
My work emphasized strong typography, bold composition, and disciplined hierarchy aligned with MagnaFlow’s performance-driven identity.
Each deliverable was treated as part of a larger system—ensuring consistent brand recognition across trade show floors, retail environments, and digital channels.
