LGP Law (Liebler, Gonzalez & Portuondo)
marketing & branding Design
Role: Lead Designer (Led by the Director of Marketing)
While working with the digital creative agency Buena Vista Creative, my team partnered with LGP Law (Liebler, Gonzalez & Portuondo), a prominent Miami-based law firm, to elevate their branding and digital presence. Our work included managing and designing content for their LinkedIn page, from visual design and posting schedules to analytics and engagement optimization. We also executed a brand refresh, modernizing their visual identity through updated color palettes, typography, and imagery to replace their previously outdated style.
Within this new brand direction, I created bold, clean graphic assets for LinkedIn, event flyers, and various marketing materials. Additionally, our team produced video content for YouTube and the firm’s website, helping to humanize the brand and strengthen the firm’s online visibility. Our work with LGP Law resulted in increased brand awareness, improved audience engagement, and a more cohesive and contemporary digital identity.
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