LGP Law
Modernizing a legal brand system while maintaining professionalism and trust.
Role: Senior Graphic Designer
Agency: Buena Vista Creative
Scope: Brand Refresh, Social Campaigns, Digital Marketing Design
Social Brand System
Event Communication
Educational Content Series
LGP Law is a legal firm focused on modernizing its public-facing brand while maintaining the credibility and professionalism expected within a traditional industry.
As Senior Graphic Designer on the account at Buena Vista Creative, I supported the firm’s brand refresh and ongoing digital marketing initiatives across LinkedIn and other public-facing platforms.
The objective was to introduce a more contemporary visual system without compromising clarity, trust, or professional presence. My work focused on developing cohesive branded communications across announcements, educational content, event promotion, and digital campaigns.
The design approach emphasized structure, hierarchy, and consistency — helping establish a refined visual presence aligned with the firm’s positioning and audience expectations.
This work reinforced the importance of balancing modernization with restraint when designing within highly credibility-driven industries.