Integrated Campaign

This integrated campaign was developed to promote Inktel’s luxury retail services through a narrative-driven case study. The campaign centered on a branded video featuring executive storytelling, supported by social and email distribution.

I led creative execution across video production, motion graphics, and campaign assets, ensuring consistency across platforms. Two video versions — human-narrated and AI-generated — were produced to support A/B testing and inform future content strategy.

AI Narration (A/B Test Variant)

Human Narration