Inktel
Building scalable brand systems for a growing organization.
Role: Senior Graphic Designer
Agency: Buena Vista Creative
Scope: Brand Systems, Marketing Design, Web, Social, Video
Role: Senior Graphic Designer
Agency: Buena Vista Creative
Scope: Brand Systems, Marketing Design, Web, Social, Video
Inktel is a customer experience and contact center solutions company serving national brands across multiple industries.
As Senior Graphic Designer on the Inktel account at Buena Vista Creative, I led visual design across marketing, recruiting, business development, and executive initiatives — building scalable systems that improved consistency across digital, print, social, web, and video.
My role focused on strengthening the brand through clearer hierarchy, modular layouts, structured typography, and adaptable design systems that reduced friction across teams while modernizing the company’s visual presence.
In addition to campaign and marketing execution, I launched and produced The Happy Customer Channel podcast — overseeing branding, production, and promotion across more than 100 published episodes.
The refined systems contributed to stronger brand consistency, increased engagement across marketing channels, and multiple industry recognitions, including 8 Stevie Awards between 2025–2026.
