Buena Vista Creative
marketing & branding Design
Role: Lead Designer (Led by the Director of Marketing & Creative Services)
As Lead Designer at Buena Vista Creative, a digital marketing agency specializing in creative services for companies across diverse industries, I oversee visual direction, design strategy, and creative production across all brand and marketing initiatives.
In 2025, the agency underwent a visual brand refresh, and I was responsible for leading the art direction and executing the updated aesthetic across digital platforms and marketing touchpoints. The goal was to reestablish the agency’s brand identity and strengthen its digital presence with a refreshed visual language.
This portfolio section showcases select work from the final brand refresh. Built around the concept “BVC Recharged,” the new identity embraces a vibrant, colorful aesthetic inspired by the brightness and energy of Miami’s culture. The refreshed brand features bold color palettes, vivid Miami and tropical lifestyle imagery, modern typography, and soft textures and gradients. The result is a playful yet elegant system that feels joyful, contemporary, and trustworthy, positioned to attract new clients while capturing the spirit of the agency.
In addition, my responsibilities extend to mentoring junior designers and marketing interns, coordinating with vendors, and researching and implementing AI tools to streamline workflows. I also lead all marketing and branding design production, video editing, and digital marketing efforts across social media, web design, email campaigns, and print collateral to support both Buena Vista Creative’s internal initiatives and client-facing projects.
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