Role: Lead Designer
Scope: Brand systems, digital design, marketing & multimedia
I serve as Lead Designer at Buena Vista Creative, a full-service branding and marketing agency. In addition to client work, I led a visual refresh of the agency’s own brand—refining its identity to better reflect its capabilities and long-term positioning.
Within an agency environment, speed and variety are constant. My role is to bring structure to that pace—developing systems that maintain quality across branding, campaigns, web, social, email, and video.
I collaborate with leadership and cross-functional teams to ensure the brand remains cohesive, adaptable, and aligned with business objectives.