Buena Vista Creative
Lead Designer
Brand Systems, Digital Design, Marketing & Multimedia
2020–Present
I serve as Lead Designer at Buena Vista Creative, a full-service branding and marketing agency. In addition to client work, I led a visual refresh of the agency’s own brand—refining its identity to better reflect its capabilities and long-term positioning.
Within an agency environment, speed and variety are constant. My role is to bring structure to that pace—developing systems that maintain quality across branding, campaigns, web, social, email, and video.
I collaborate with leadership and cross-functional teams to ensure the brand remains cohesive, adaptable, and aligned with business objectives.
Context
Buena Vista Creative required a visual refresh to broaden its market appeal while retaining its core identity.
The existing aesthetic felt niche and inconsistent, limiting how the agency was perceived by prospective clients.
The objective was to refine the brand system—strengthening clarity, modernizing the visual language, and creating a more cohesive foundation for business development across print and digital touchpoints.
Selected work across branding, digital, marketing, and multimedia.
