Role: Lead Designer
Scope: Brand systems, digital design, marketing & multimedia
As Lead Designer at Buena Vista Creative, I helped refine and expand the agency's visual identity to better reflect its evolving capabilities and long-term positioning.
Working within a fast-paced agency environment, I developed scalable design systems spanning branding, web, email, social media, marketing collateral, and multimedia—bringing consistency across a wide range of internal initiatives.
The work focused on creating adaptable visual systems that strengthened brand recognition while supporting business development, client communications, and day-to-day marketing efforts.
Explore the individual components of the brand system.