Apollo Bank
marketing & branding Design
Role: Lead Designer (Led by the Director of Marketing & Business Development)
In 2020, while working with the digital creative agency Buena Vista Creative, my team partnered with Apollo Bank (now Seacoast Bank) on a variety of marketing and branding initiatives. Among these projects, we developed two key internal campaigns.
The first, “Apollo Bank 2.0,” was created to support employees returning to the office during the COVID-19 lockdown. The campaign was designed to uplift and reenergize staff during a challenging time, centered around the tagline “Smarter, Better, Faster, Stronger.” This message represented the team’s renewed spirit and commitment to emerging stronger from adversity.
The second campaign, “Let’s Launch Something New,” focused on onboarding new employees. Drawing from the bank’s space-themed brand identity, the initiative symbolized a fresh start, an exciting future, and the beginning of a new chapter at Apollo Bank.
Both campaigns included the design of apparel, company swag, and branded collateral.
Additionally, I designed a commemorative piece celebrating Apollo Bank’s milestone of reaching $1 billion AUM, as well as creative banner assets used for email marketing.
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