Apollo Bank

Developing internal campaign systems and recruitment-focused brand experiences within a regulated financial environment.

Role: Senior Graphic Designer
Agency: Buena Vista Creative
Scope: Internal Campaigns, Recruitment Marketing, Brand Systems, Marketing Collateral

Internal Onboarding Campaign

“Let’s Launch Something New”

Recruitment Campaign Extensions

$1B AUM Milestone

Apollo Bank operated within a highly regulated financial environment prior to its acquisition by Seacoast Bank.

As Senior Graphic Designer on the Apollo Bank account at Buena Vista Creative, I supported internal brand initiatives focused on employee engagement, recruitment campaigns, onboarding experiences, and organizational milestones.

The work centered around translating corporate objectives into cohesive visual systems that felt motivational, clear, and operationally aligned across multiple touchpoints — including campaign identities, onboarding materials, branded merchandise, environmental applications, and recruitment marketing assets.

Designing within financial services required balancing professionalism and compliance with warmth, momentum, and culture-building communication. Each initiative was developed to strengthen internal engagement while maintaining consistency within an established institutional brand.

This work reinforced a systems-oriented approach to campaign development — ensuring clarity, scalability, and cohesion across both internal and public-facing brand experiences.